The other day I was putting together a comparison of various media CPMs (define) to contextualize the extra value of paid search impressions for a local business client. So I went to Google and found the website of a local newspaper yesterday, looking for a rate card. There was no online rate card. There was [...]
Archive for April, 2008
Segregated Marketing
Posted: April 17, 2008 in Integrated MarketingTags: Integrated Marketing, Segregated Marketing
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