http://cansomeonepleaseexplain.com/2008/04/17/segregated-marketing/ Looking for reason in all the wrong places. Mon, 30 Apr 2012 14:41:43 +0000 hourly 1 http://wordpress.com/ http://cansomeonepleaseexplain.com/2008/04/17/segregated-marketing/#comment-3 Mon, 30 Jun 2008 13:38:29 +0000 http://jlsimons.wordpress.com/?p=3#comment-3 David:
As a Director of Integrated Marketing myself, at Tanen Directed Advertising, I sometimes feel like those first VW drivers back in the early 60′s. Whenever I meet another DIM, I honk.

]]> http://cansomeonepleaseexplain.com/2008/04/17/segregated-marketing/#comment-2 Thu, 26 Jun 2008 22:40:59 +0000 http://jlsimons.wordpress.com/?p=3#comment-2 jeff
in response to your question regarding not a lot of well done integrated marketing going on, I suggest that one reason is that organizations have not organized for it. My guess is that the same old marketing director is running the show and telling everyone who reports to him to “integrate”. Fat chance. I’d be curious to know how prevalent the job title/description of “Director of Integrated Marketing” is out there. Unless someone is responsible for making it happen, it won’t.
best,
david b.

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