My family loves pizza. One of our favorites is Uno Chicago Grill, which we still can’t stop thinking of as Pizzeria Uno. But whenever we would go there, I would cringe. You see, I have a sensitivity to Canola Oil, that seemingly ubiquitous liquid lipid that has insidiously insinuated itself into prepared food everywhere. Whenever [...]
Archive for July, 2008
Pizzeria Uno: Deep Dish, Deeper Engagement
Posted: July 29, 2008 in Integrated Marketing, Relationship MarketingTags: Canola Oil, engagement, Relationship Marketing, Uno
1
Something Is Rotten in Darien
Posted: July 9, 2008 in Directed AdvertisingTags: committee, Darien Days, Illusions, Richard Bach
I passed a sign the other day for the “Darien Days Carnival: Some Fun for Everyone.” I saw the sign quickly, so when I got home I looked it up just to make sure it actually said what I thought I read. Yup. “Some Fun for Everyone.” (Read this article from the Darien News -Review [...]
Portrait of the artist as an integrated marketer
Posted: July 3, 2008 in Integrated MarketingTags: Integrated Marketing, LiveJournal, Marrus, Seth Godin
My friend, the artist named Marrus, is the best integrated marketer I know. That’s because she is her brand, she lives her brand, she presents a consistent brand image to everyone she meets, and she has a heck of a story to tell. When she’s not fighting for the right to show her work on [...]
My wife and I have been members of the Wildlife Conservation Society (The Bronx Zoo) for years. This year, rather than renew online, by phone, or by mail, we opted to renew in person. The mailer with our special renewal offer listed multiple ways to renew. We decided to renew on the Family Premium plan, [...]
If you’ve got a question you’d like me to ask as part of the blog, please post it here as a comment. And unlike the standard brainstorming statement, “There are no stupid questions,” I believe there are stupid questions, questions that can distract or offend or are just excuses for you to link spam me, [...]
