Comments on: Portrait of the artist as an integrated marketer http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/ Looking for reason in all the wrong places. Mon, 06 Feb 2012 15:41:45 +0000 hourly 1 http://wordpress.com/ By: I’ve joined a triiibe and I love it « Can someone please explain…? http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-113 Fri, 17 Oct 2008 23:16:01 +0000 http://jlsimons.wordpress.com/?p=30#comment-113 [...] The case study I wrote was called “The Tribe of Marrus.” It appears on page 79 of the ebook. It’s about my friend, Marrus, an artist, who I also blogged about in a post here called “Portrait of the artist as an integrated marketer.“ [...]

]]> By: jlsimons http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-28 Tue, 15 Jul 2008 17:38:15 +0000 http://jlsimons.wordpress.com/?p=30#comment-28 Hi Reddy, FivebyFivePR, Keithcsmith, and Whittles:
Thanks for your comments. And Whittles, if you don’t already know Marrus and her work, you’re in for an intense treat.

]]> By: jlsimons http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-24 Thu, 10 Jul 2008 14:38:12 +0000 http://jlsimons.wordpress.com/?p=30#comment-24 Hi PyroGuySr. Actually, I’m not being rhetorical. I really mean it. There’s a disconnect between the marketing, customer service and PR of many companies and the user experience of their customers. You are right that one reason is size of company, but I can point to large companies that get every aspect of their customer interaction right. Unilever comes to mind, at least with their Dove line.

I think a bigger reason is that many companies are still in the mindset that they control their brands, their customer relationships, and the conversations surrounding their brands. Whereas Marrus embraces her customers and their strange and wonderful ways of relating, allows them to come to her in whatever way they do, but relates out of the same unchanging set of corporate values (if you will indulge in the metaphor a bit longer.)

]]> By: PyroGuySr http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-23 Thu, 10 Jul 2008 14:18:38 +0000 http://jlsimons.wordpress.com/?p=30#comment-23 I know you were being rhetorical when you asked “Why doesn’t every corporation strive to be more like Marrus?” but I’ll answer anyway because I’m one of her fans, a purchaser of her efforts, (hopefully) a part of her tribe (albeit, on the fringes), and I’m anally, compulsively, analytical. *grins*

Quite simply, it’s because the more people you involve in a project, the more diluted and blurred the vision becomes… sorta like a game we used to play as kids called “Chinese Telephone” where you send a message down a line of people and see how much of the original comes out intact at the end.

But Marrus is an absolute dear and I love her to bits! I do hope that she becomes one of NOLA’s most famous and notorious artists.

]]> By: whittles http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-22 Wed, 09 Jul 2008 05:26:51 +0000 http://jlsimons.wordpress.com/?p=30#comment-22 I don’t know her work, but someone posted a link to your piece on LJ and I was intrigued. The way you write about her full embodiment of her work is inspiring.

As a massage therapist, I strive to live my work in a similar way. Hearing about that kind of full dedication elsewhere just makes me smile.

I’m definitely going to check out her art now. Thanks.

]]> By: keithcsmith http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-21 Wed, 09 Jul 2008 02:24:55 +0000 http://jlsimons.wordpress.com/?p=30#comment-21 I agree Marrus does an amazing job “branding” herself, though I have never thought of it quite in that way before, you are completely right.

]]> By: The Best Way to Blog — Five by Five PR http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-20 Tue, 08 Jul 2008 22:30:41 +0000 http://jlsimons.wordpress.com/?p=30#comment-20 [...] a blog at LiveJournal. A friend of hers, Jeff Simmons, recently wrote about her in his own blog, Can Someone Please Explain?. In his post, Jeff credits Marrus’ achievements in integrated [...]

]]> By: Reddy http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-19 Tue, 08 Jul 2008 16:59:18 +0000 http://jlsimons.wordpress.com/?p=30#comment-19 You captured her essence exactly. I am proud to be counted as a member of her far flung, cross country tribe.
Thank You for telling the rest of the world about this amazing artist.

I am proud to have a number of her prints (cannot afford the originals just yet) making my home a more wonderful place to live.

]]> By: jlsimons http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-17 Sat, 05 Jul 2008 01:28:06 +0000 http://jlsimons.wordpress.com/?p=30#comment-17 Thanks, Dan. I appreciate the affirmation. It means a lot to me when someone takes the time to comment.

]]> By: Dan Waldron http://cansomeonepleaseexplain.com/2008/07/03/portrait-of-the-artist-as-an-integrated-marketer/#comment-15 Thu, 03 Jul 2008 17:16:05 +0000 http://jlsimons.wordpress.com/?p=30#comment-15 Well said… Great information, keep up the great work!

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