Archive for August, 2008

In Fareed Zakaria’s current bestseller, “The Post-American World,” one of the conclusions he reaches about the American education system compared to that of other nations is that “Other educational systems teach you to take tests; the American system teaches you to think.” This got me thinking about testing, that critical component of successful direct marketing. [...]

CNN had a story today about the discovery of a colony of 125,000 Western Lowland Gorillas, well over twice the previously estimated worldwide population of 50,000. Naturalists had searched in vain for the vanishing primate, growing increasingly pessimistic, until researchers from the WIldlife Conservation Society stumbled upon a huge population in a swamp forest in [...]

Perhaps I am naive, in this age of flogs (fake blogs — see a list of some of the more infamous fakes at the Wikipedia article here), Pay-Per-Post, content syndication, paid placement masquerading as content and other forms of hidden influence, to believe that there is a wall between editorial and advertiser when it comes [...]