In Fareed Zakaria’s current bestseller, “The Post-American World,” one of the conclusions he reaches about the American education system compared to that of other nations is that “Other educational systems teach you to take tests; the American system teaches you to think.” This got me thinking about testing, that critical component of successful direct marketing. [...]
Archive for August, 2008
Are you passing the test?
Posted: August 14, 2008 in Directed AdvertisingTags: eM+C, Fareed Zakaria, Josef Katz, testing, The Post-American World, Trump University
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Why are consumers like Western Lowland Gorillas?
Posted: August 5, 2008 in Directed Advertising, Integrated MarketingTags: congo, direct marketing, gorillas discovered, Huffington Post, NY Times, western lowland gorillas, women watching tv online
CNN had a story today about the discovery of a colony of 125,000 Western Lowland Gorillas, well over twice the previously estimated worldwide population of 50,000. Naturalists had searched in vain for the vanishing primate, growing increasingly pessimistic, until researchers from the WIldlife Conservation Society stumbled upon a huge population in a swamp forest in [...]
