Have you seen the commercials where the guy is singing about freecreditreport.com? In one he and his band are dressed as pirates in a cheesy seafood restaurant. In another, he and his “posse” are playing their instruments and singing as they drive a mangled used subcompact car off the lot. The jingles are very catchy, [...]
Archive for September, 2008
Free is just another word…
Posted: September 26, 2008 in MisleadershipTags: freecreditreport.com, Misleadership
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Cheesy Reading on the Silk Soy Milk Box
Posted: September 10, 2008 in Integrated Marketing, Relationship MarketingTags: American Express, cross sell, customer relationship marketing, Ellen Degeneres, engagement, packaging, Seth Godin, Silk Soy Milk, Soy-Q
Are you the kind of person who enjoys reading product packaging at the table? I am. I’ll read anything, even if I don’t eat it. The story of how my natural Sea Salt gets from the sun drenched shores of the Mediterranean Sea to my table. The instructions on how to properly fold a US [...]
Direct Marketing yes, Direct to Consumer (DTC) no!
Posted: September 2, 2008 in Directed Advertising, Relationship MarketingTags: Antonio Banderas, big pharma, consumer recall of prescription drug ads, DTC ads not working, Nasonex, prescription drug ads, Washington Post
Direct To Consumer (DTC) prescription drug ads don’t work according to an article this morning in the Washington Post. The Post reported on a five year study of Direct to Consumer advertising by prescription drug companies which concluded that those ads had little impact on sales. The study was pretty clever — it looked at [...]
