Archive for September, 2008

Have you seen the commercials where the guy is singing about freecreditreport.com? In one he and his band are dressed as pirates in a cheesy seafood restaurant. In another, he and his “posse” are playing their instruments and singing as they drive a mangled used subcompact car off the lot. The jingles are very catchy, [...]

What do Eminem, Elton John and my 12 year old niece have in common? Me. Got your attention? Good. Because I want to talk to you today about word of mouth advertising. I think it’s one of the most powerful advertising tactics to ever be invented, and it’s getting more popular than ever. More on [...]

Are you the kind of person who enjoys reading product packaging at the table? I am. I’ll read anything, even if I don’t eat it. The story of how my natural Sea Salt gets from the sun drenched shores of the Mediterranean Sea to my table. The instructions on how to properly fold a US [...]

So back in 2006 a guy named Scott Ableman and some co-workers covered another co-worker’s Jaguar with thousands of Post-it (R) notes and put the pictures on Flickr. The pictures are cool — Scott Ableman’s Flickr page with the pics and story is here. You’ve probably seen them already since they went viral, ended up [...]

Direct To Consumer (DTC) prescription drug ads don’t work according to an article this morning in the Washington Post. The Post reported on a five year study of Direct to Consumer advertising by prescription drug companies which concluded that those ads had little impact on sales. The study was pretty clever — it looked at [...]