Comments on: Cheesy Reading on the Silk Soy Milk Box

By: jlsimons

jlsimons — Wed, 23 Dec 2009 09:57:53 +0000

Thanks for your comment, Princess, even though it’s pretty insulting. But I was happy to know people are still reading this post which is over a year old. It’s true what they say: the internet is forever.

Now, let’s address your comment. The “some thing worthwhile I had to report” isn’t a report at all, but rather my own informed perspective as a marketer on the marketing and advertising aspects of Silk’s packaging. Silk spends a lot of money on their marketing efforts, and I believe they could get more value from those efforts and create deeper customer engagement by using that space more effectively.

As for ineffective marketing spending being trivial, I respectively suggest to you that the billions spent in packaging and marketing of the products you take for granted is hardly trivial.

Finally, I’d like to thank you for being so interested in my health. Ulcers are no laughing matter — do you have any other advice that might help me avoid getting one?

By: Princess

Princess — Sat, 19 Dec 2009 01:12:39 +0000

I thought you had something worth while to report. Instead you ramble on about what silk soy has on their box. Great you are no better than silk soy. Because this was just stupid. I’m sorry, but as long as silk soy is delicious and they keep all negative stuff off of the box, I don’t care what they write on it. And if you keep wasting your time on this trivial stuff you’re going to give yourself an ulcer.

By: jlsimons

jlsimons — Mon, 29 Sep 2008 03:35:36 +0000

Hi Veg of the Week. Thanks for the mention. I loved your post on Truffle Oil. I like it on brown rice.

By: vegoftheweek » Blog Archive » What’s In My Breakfast Collection

vegoftheweek » Blog Archive » What’s In My Breakfast Collection — Sun, 28 Sep 2008 22:43:39 +0000

[...] Coffee: Silk Soy Products have really come a long way. It looks like “coffee,” is cropped in this pic. Think [...]

By: jlsimons

jlsimons — Sat, 13 Sep 2008 12:18:22 +0000

Thanks Renee and Josef. I think one of the occupational hazards of copywriting, and having been a copywriter I can speak with some experience, is falling in love with a line that’s clever or funny to you but not so much to others. I’d write more, but my bathtub full of soy milk is ready and waiting. Gotta go before it gets too tepid. (See what I mean? Not funny at all.)

By: Josef Katz

Josef Katz — Fri, 12 Sep 2008 20:42:34 +0000

Jeff,
I think this was one of your best posts yet. I can only guess that they thought they were creating a fun personality with their quiz. Obviously they didn’t take a holistic approach and step back and realize they were mixing humor (or attempted humor) with the previous educational content. I would chalk this up to bad judgment on someones part.

By: Renee

Renee — Thu, 11 Sep 2008 23:37:49 +0000

too bad they were too in love with their cleverness to get their message across.

Renee

By: Jeff

Jeff — Thu, 11 Sep 2008 19:37:23 +0000

Thanks, Chris. I look forward to writing more for you to read:)

By: Chris Moran

Chris Moran — Wed, 10 Sep 2008 18:02:05 +0000

Nice writing style. Looking forward to reading more from you.

Chris Moran