Comments on: Free is just another word… http://cansomeonepleaseexplain.com/2008/09/26/free-is-just-another-word/ Looking for reason in all the wrong places. Fri, 19 Mar 2010 13:58:10 +0000 http://wordpress.com/ hourly 1 By: Free Credit On Credit Speak » free is just another word… http://cansomeonepleaseexplain.com/2008/09/26/free-is-just-another-word/#comment-124 Free Credit On Credit Speak » free is just another word… Thu, 23 Oct 2008 12:04:19 +0000 http://jlsimons.wordpress.com/?p=155#comment-124 [...] free is just another word… in the car commercial, he sings “free that spells free credit report.com baby.” only guess what? freecreditreports.com isn’t free. it charges a monthly monitoring fee, which you can cancel without ever paying, although i’m guessing … [...] [...] free is just another word… in the car commercial, he sings “free that spells free credit report.com baby.” only guess what? freecreditreports.com isn’t free. it charges a monthly monitoring fee, which you can cancel without ever paying, although i’m guessing … [...]

]]> By: jlsimons http://cansomeonepleaseexplain.com/2008/09/26/free-is-just-another-word/#comment-112 jlsimons Fri, 17 Oct 2008 17:39:37 +0000 http://jlsimons.wordpress.com/?p=155#comment-112 Faithful reader, do you want me to print the lyrics to the song and plant them indelibly into your brain? Is that what you want? Really? Faithful reader, do you want me to print the lyrics to the song and plant them indelibly into your brain? Is that what you want? Really?

]]> By: Faithful Reader http://cansomeonepleaseexplain.com/2008/09/26/free-is-just-another-word/#comment-111 Faithful Reader Sat, 11 Oct 2008 17:44:22 +0000 http://jlsimons.wordpress.com/?p=155#comment-111 ...aw, but he's sooo cute and the latest ad so "green" there must be some socially redeeming value to it??? FR …aw, but he’s sooo cute and the latest ad so “green” there must be some socially redeeming value to it???

FR

]]> By: jlsimons http://cansomeonepleaseexplain.com/2008/09/26/free-is-just-another-word/#comment-104 jlsimons Mon, 29 Sep 2008 03:34:25 +0000 http://jlsimons.wordpress.com/?p=155#comment-104 Hi Josef, thanks for the comment. As for your question, I've never felt comfortable with checks that when cashed signify an action on the part of the recipient. Many people don't read the fine print (THEY SHOULD) and while I don't believe in protecting people from their own actions, I do believe in avoiding misleading practices. I think that, rather than using a check, a rebate after the people take the required action is cleaner and less misleading. If you're legitimately trying to incentivize an action, then the latter works just as well. Hi Josef, thanks for the comment. As for your question, I’ve never felt comfortable with checks that when cashed signify an action on the part of the recipient. Many people don’t read the fine print (THEY SHOULD) and while I don’t believe in protecting people from their own actions, I do believe in avoiding misleading practices. I think that, rather than using a check, a rebate after the people take the required action is cleaner and less misleading. If you’re legitimately trying to incentivize an action, then the latter works just as well.

]]> By: Josef Katz http://cansomeonepleaseexplain.com/2008/09/26/free-is-just-another-word/#comment-102 Josef Katz Sun, 28 Sep 2008 04:35:59 +0000 http://jlsimons.wordpress.com/?p=155#comment-102 ouch. All marketers at some point have run a FREE promotion with some strings attached. It has been said that FREE is the most powerful word a marketer can use. Of course everyone knows there is no such thing as a 'FREE lunch'. While you are on this subject what about all those checks you receive in the mail that once cashed enroll you in a monthly credit card protection program. Those checks (well until recently) keep coming. Who doesn't want some "FREE" money? What is your view on those marketing programs? ouch. All marketers at some point have run a FREE promotion with some strings attached. It has been said that FREE is the most powerful word a marketer can use. Of course everyone knows there is no such thing as a ‘FREE lunch’.

While you are on this subject what about all those checks you receive in the mail that once cashed enroll you in a monthly credit card protection program. Those checks (well until recently) keep coming. Who doesn’t want some “FREE” money? What is your view on those marketing programs?

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