Archive for November, 2008

I don’t know about you, but I’m getting a little tired of hearing: “Blogging is dead.” “Newspapers are dead.” “Email is dead.” “The 30-second commercial is dead.” “Print is dead.” “Magazines are dead.” “Paid search is dead.” “Affiliate marketing is dead.” “Behavioral targeting is dead.” “Pop-ups are dead.” “Friendster is dead.”  Well, okay, I’ll give [...]

Do you remember the movie “Dave?”  In the 1993 political comedy, the President suffers a stroke while having an affair, and rather than let the public know, his Chief of Staff and Communications Director convince a look-alike to impersonate him. In a conspiracy reminiscent of the movie, a much loved popular icon died recently, and [...]

Back on July 10th, in my post “Is Obama Going To The Dogs?” I wrote about the Presidential Pup website where the AKC was holding an election to decide which dog the Obama girls should get. I wrote in glowing terms about what I thought was an excellent and timely marketing partnership. And a successful [...]

If you asked my clients and colleagues whether I’m a lo-tech or hi-tech kind of marketer, they’d all say the latter.  It’s a rare strategy session that I don’t find some way to suggest search, or content syndication, or blogging, or widgets, or behavioral, or email, or… well, you get the picture. But the fact [...]