I don’t know about you, but I’m getting a little tired of hearing: “Blogging is dead.” “Newspapers are dead.” “Email is dead.” “The 30-second commercial is dead.” “Print is dead.” “Magazines are dead.” “Paid search is dead.” “Affiliate marketing is dead.” “Behavioral targeting is dead.” “Pop-ups are dead.” “Friendster is dead.” Well, okay, I’ll give [...]
Archive for November, 2008
Cover-Up Exposed: The Death of the Maytag Repairman
Posted: November 12, 2008 in Branding, MisleadershipTags: brand image, brand integrity, brand reputation, Maytag Repairman, Misleadership, Whirlpool
Do you remember the movie “Dave?” In the 1993 political comedy, the President suffers a stroke while having an affair, and rather than let the public know, his Chief of Staff and Communications Director convince a look-alike to impersonate him. In a conspiracy reminiscent of the movie, a much loved popular icon died recently, and [...]
In Praise of the Lowly Yellow Pages
Posted: November 2, 2008 in Directed Advertising, Integrated MarketingTags: local search, search, Tanen Directed Advertising, yellow pages
If you asked my clients and colleagues whether I’m a lo-tech or hi-tech kind of marketer, they’d all say the latter. It’s a rare strategy session that I don’t find some way to suggest search, or content syndication, or blogging, or widgets, or behavioral, or email, or… well, you get the picture. But the fact [...]
