Comments on: Dead…dead…dead

By: jlsimons

jlsimons — Tue, 08 Sep 2009 14:35:26 +0000

And as you saw, Richard, BL Ochman had it before me. It’s true… Dead generates clicks. Morbid Curiosity? Thanks for the comment, Richard, and your post.

By: Richard Muscat

Richard Muscat — Mon, 07 Sep 2009 12:41:44 +0000

Almost a year later… I had the exact same thought

http://richardmuscat.wordpress.com/2009/09/07/blogging-is-dead-wordpress-is-dead-technology-is-dead/

By: jlsimons

jlsimons — Fri, 05 Dec 2008 01:48:12 +0000

I agree, Otto. I think it’s a little like new airlines compared with older, established ones. The old business models for magazines may be flawed, but that doesn’t mean there’s not plenty of room for new niche pubs, if they’re based on a more appropriate model.

By: Otto Vondrak

Otto Vondrak — Fri, 05 Dec 2008 00:28:37 +0000

Back in 1983, one of the hobby magazines I read had published a special 50th Anniversary issue. The magazine had been founded by a job printer in Milwaukee and grew to be a hobby leader, so it felt emboldened in its 50th year to make some predictions. They predicted in the next ten to fifteen years we would no longer have hard copies, but we’d go to to corner store and buy our periodidcals on “cartridges” (like an Atari) that we would plug into readers. Some scoffed. Why would we buy another appliance to do something that seems like second nature? Well, fifteen years came and went, but instead of cartridges, we have the rise of the Acrobat PDF format. Not quite the prediction, but close. And now with Amazon’s Kindle reader, it seems like that prediction has indeed come full circle. Yet, more and more magazines (especially niche targeted) appear each year. Long live print, print is dead.

By: jlsimons

jlsimons — Fri, 21 Nov 2008 19:22:00 +0000

Josef, you’re absolutely right about modifying business models and adapting — or else. If something is less effective — and I’m not just talking about reach, but actual effectiveness (driving sales)– then the prices should come down. Eventually, it becomes a bargain, and savvy marketers will appreciate the value. I think a model to look at is how certain magazines and tv shows have really come up with some innovative value added that does deliver results… and therefore is desirable.
BTW, Mr. Twitter, you are the king of exploiting what’s new, but in a good way. (You may have got me started blogging, but I refuse to get addicted to Tweets.)

By: Twitter Tweets about Twitter Marketing as of November 21, 2008 | The Lessnau Lounge

Fri, 21 Nov 2008 18:34:11 +0000

[...] 15:25:51 · Reply · View directmaestro: is marketing dead..dead…dead http://jlsimons.wordpress.com/2008/11/19/deaddeaddead/ – tell my pal Jeff to get on twitter while your there 2008-11-21 15:13:02 · Reply · [...]

By: josef katz

josef katz — Fri, 21 Nov 2008 17:31:23 +0000

Everyone is always looking for the next big/great media idea. Blogging (and some of the other media listed) is not dead. Those media are just not “new and exciting” but still serves an important role in a strategic media plan. Some of the media listed might be dying but I think that is more because they didn’t adapt with the times and modify their business models. How many people do you know want to spend 5 or 6 figure budgets for ‘traditional’ media that is less effective than it used to be? Print didn’t/doesn’t have to die you know…?

Now if you told me micro blogging or video marketing were dead well then I might just have to play dead…

By: jlsimons

jlsimons — Thu, 20 Nov 2008 19:56:42 +0000

Thanks for your comment, Eleanor. Glad they’re realizing it. My wife reads the NYTimes every day — online! Me, I read it whenever an article I’m interested in on Google News comes from the times. I go, and usually end up surfing through the paper at that point. But we’ve both stopped buying it from newsstands. BTW, I think Creative Commons is a better solution to copyright for today’s issues, anyway.

By: Eleanor Haas

Eleanor Haas — Thu, 20 Nov 2008 19:29:12 +0000

Nice one! Interesting panel yesterday at SIIA Brown Bag Lunch on cloud computing and content companies. NYT CTO was there, and he spoke of content initiatives unrelated to paper or, for that matter, to online news. All the “publishers” are coming to realize they’re really “content companies” and to focus on finding ever-new ways to monetize their content. Even copyright is not the issue it was, depending on context and use. The copyright law will probably gradually become more honored in the breach!

By: jlsimons

jlsimons — Thu, 20 Nov 2008 18:02:21 +0000

Otto, that is a perfect video for this. Thanks! Haa haa!