It’s the end of the year, and that means it’s time for bloggers everywhere to do one of two things: an annual recap, or predictions for next year. I’d like to examine some marketing numbers that are in turn sexy, surprising and shocking. SEXY Let’s start with my favorite number of the whole year, and [...]
Archive for December, 2008
The Most Sexy, Surprising and Shocking Marketing Numbers of 2008
Posted: December 30, 2008 in Business, Directed Advertising, Integrated Marketing, MarketingTags: Business, email marketing, games, seniors, students, Twitter, women, women would rather give up sex than the Internet
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Shredding History to Make a Buck
Posted: December 9, 2008 in MarketingTags: Babe Ruth, event-worn cards, Lou Gehrig, Michael Eisner, Scott Silverstein, Topps Baseball Cards
A couple of weeks ago I was reading an article about Michael Eisner’s life after Disney in the Sunday NY Times and I came across a marketing gimmick that surprised me. As you may or many not know, Eisner is the owner of Topps, the trading card company. The article mentioned an upcoming series of [...]
Chinese Democracy, Marketing Larceny
Posted: December 3, 2008 in Marketing Partnerships, Misleadership, PR and NewsTags: Chinese Democracy, Dr. Pepper, Guns N' Roses
“You can have anything you want, but you better not take it from me. “ Welcome to the Jungle, Guns N’ Roses “I’m a pepper, he’s a pepper, she’s a pepper, we’re a pepper, wouldn’t you like to be a pepper too?” Dr. Pepper As you read this, Dr. Pepper finds itself in a sticky [...]
