A couple of weeks ago I was reading an article about Michael Eisner’s life after Disney in the Sunday NY Times and I came across a marketing gimmick that surprised me. As you may or many not know, Eisner is the owner of Topps, the trading card company. The article mentioned an upcoming series of [...]
Archive for December 9, 2008
Shredding History to Make a Buck
Posted: December 9, 2008 in MarketingTags: Babe Ruth, event-worn cards, Lou Gehrig, Michael Eisner, Scott Silverstein, Topps Baseball Cards
2
