Fan Jeff: I’m really mad at Pete Townsend for whoring out “My Generation” to Pepsi. Marketer Jeff: It’s a good commercial, and I think it works. Creator Jeff: A creator needs to be true to his inner voice. He doesn’t create for the fan, but if it’s good, people will respond to it. Fan Jeff: [...]
Archive for January, 2009
It’s not “My Generation” anymore
Posted: January 27, 2009 in Branding, Business, Marketing, Relationship MarketingTags: "Can't Explain", "Love Reign O'er Me", "My Generation", "The Who Sell Out", 7Up, John Lennon, McDonald's Arch Deluxe, New Coke, Nike, Pepsi commercial, Pete Townsend, Revolution, The Who
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Obama and the Lincoln Bible: Inspired Choice or Marketing Mistake?
Posted: January 20, 2009 in Branding, Business, Marketing, Politics, PR and NewsTags: borrowed interest, Branding, Business, Dr. Martin Luther King Jr., Lincoln Bible, Marketing, oath of office, Politics, President Obama, swearing in
Like many other marketers, I think candidate Obama’s marketing was exemplary. Which is why I was surprised at President-Elect Obama’s choice of bible for his swearing in. I get the significance of Obama using the Lincoln Bible. I see the connection between the man who freed the slaves and the first black president. I understand [...]
Admit it — you love the ShamWow! commercial
Posted: January 14, 2009 in Branding, Business, Directed Advertising, Integrated Marketing, MarketingTags: Blendtec, direct response ads, DRTV ads, John Caples, Sham Wow, Super Bowl ads, They Laughed When I Sat Down At the Piano But When I started to Play!-, Volkswagen "Lemon" ad, Will It Blend
Normally when I’m watching TV with my wife, we DVR the shows we want to watch and fast forward through the commercials. (Alone, I’m more likely to indulge in a few guilty pleasures, like the “We are the champions” Wal-Mart “game day” ad.) The other day, though, we were skipping the ads when a ShamWow! [...]
Between Faith and Rationality
Posted: January 1, 2009 in Between Faith and Rationality, Business, MarketingTags: 5th Avenue, Atlas, blogs, Business, faith, Marketing, New Year's Day, rationality, ROI, St. Patrick's Cathedral
There’s a spot in New York City, on 5th Avenue between 51st and 50th Streets. If you go there late at night, or early on New Year’s Day, you can actually stand in the deserted center of one of the busiest avenues in the city. The spot itself isn’t remarkable — it’s what’s around you. [...]
