The other morning on my way to work I was listening to CBS-AM, and Joe Connolly of the Wall Street Journal told the story of someone who had gotten a collections letter from their bank that sounded more like it had come from a repo man. (Or maybe it was the Sopranos… sorry if I’m [...]
Archive for February, 2009
Don’t turn your customers into quitters
Posted: February 26, 2009 in Branding, Business, CRM, Directed Advertising, Marketing, Relationship MarketingTags: business strategy, collections letter, collections letters, CRM, Joe Connolly, Tanen Directed Advertising
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Darwin, Domino and the Theory of Media Evolution
Posted: February 13, 2009 in Business, Marketing, Media, PR and NewsTags: advertising, Architectural Digest, Business, Charles Darwin, Conde Nast, Darwin's 200th Birthday, Domino, House & Garden, Marketing, Media, Theory of Evolution
In honor of Charles Darwin’s 200th birthday yesterday, I’d like to talk about survival of the fittest and the evolution of the media landscape. A few weeks ago, I wrote a blog post called The Magazine as Metaphor. I talked about the three segments of magazines that added the most new titles in 2008, with [...]
