To a direct marketer, testing is vital. But it’s important to know exactly what you’re testing. If you’re not careful, what you think your test is telling you may not be what it’s saying at all. It’s not just in direct marketing and business that testing matters, as you’ll see in a minute. Evan Jones, [...]
Archive for May, 2009
What does global warming have in common with junk mail?
Posted: May 19, 2009 in Business, Directed Advertising, Marketing, Media, Misleadership, PR and NewsTags: Anthony Watts, Business, climate change, direct marketing, Evan Jones, Global Warming, surface stations, testing, US Historical Climate Network, USHCN, Watts Up With That
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