As Internet marketers, we learn all about reducing stress and anxiety in the user experience. We put “VeriSign Trusted” certificates on our websites. We us HTTPS and put tiny lock icons all over the place to assure our visitors that their information is safe. This isn’t a new concept. Businesses have always known that reassuring [...]
Archive for the ‘Branding’ Category
Can you trust Hamas? The Better Business Bureau thinks so.
Posted: February 18, 2012 in Branding, Business, MisleadershipTags: Better Business Bureau, Branding, Business, can someone please explain, Hamas, Misleadership
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Fabuloso looks good enough to drink
Posted: February 4, 2012 in Branding, Business, MisleadershipTags: Branding, Business, can someone please explain, Fabuloso, jeffrey simons, packaging
Let’s do a little roleplaying. Pretend you’re a kid. Say, 5 or 6. And you’ve been playing, and you’re thirsty, and mommy has just come back from shopping, so you ask mommy if you can have some grape juice, and she says yes. So you go to the bag of groceries and find this bottle [...]
The Lego Epiphany
Posted: January 28, 2012 in Branding, Life et al, Value for ValueTags: can someone please explain, creativity, imagination, Lego
I’ve heard old timers talk about how when they were kids they didn’t have TV to deaden their imaginations. They had radio, and their minds needed to fill in the spaces between the words with a world of their own imagining. I could never really understand their objections. After all, I had TV, but I [...]
Artificially Sweet and Intentionally Misleading
Posted: January 10, 2012 in Branding, Business, MisleadershipTags: artificial sweeteners, aspartame, Business, can someone please explain, Equal, NutraSweet, Splenda, Sweet'N Low
Do you use artificial sweeteners? I don’t, but I’ve been around enough people who do to know that they don’t say, “Pass the Equal.” Right? People say, “Pass me a pink.” or “Are there any yellows in there? No, then I’ll take a blue.” Until recently, if you asked for a pink, you got a [...]
Have you ever seen a monkey riding a dog herding sheep?
Posted: April 28, 2010 in Branding, Business, Marketing, MediaTags: Angola Prison Rodeo, border collies, Convict Poker, Hoosegow Express, monkeys riding dogs herding sheep, sheep herding monkeys, The Marrus Pranksters
Have you ever seen a monkey riding a dog herding sheep? I have. I was at the Angola Prison Rodeo in Angola, Louisiana, helping my friend Marrus celebrate her 40th Birthday. What’s the Angola Prison Rodeo, you may ask? (Unless you’ve seen Stir Crazy, of course.) Well, it’s a rodeo, only the cowboys are prisoners [...]
