Magazines come and magazines go. In the first 9 months of 2011, 110 new magazines began publishing while 127 closed up shop, according to this Oct. 11 press release from MediaFinder.com. (Both numbers are down from the same period last year, when 259 launched and 383 folded.) But of all the new launches this year, [...]
Archive for the ‘Business’ Category
Does al-Qaeda’s magazine Inspire accept advertising?
Posted: October 12, 2010 in Business, Media, PR and NewsTags: 2010 magazines folded, 2010 magazines launched, al-Qaeda magazine, Inspire, Mediafinder.com, Samir Kahn
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Have you ever seen a monkey riding a dog herding sheep?
Posted: April 28, 2010 in Branding, Business, Marketing, MediaTags: Angola Prison Rodeo, border collies, Convict Poker, Hoosegow Express, monkeys riding dogs herding sheep, sheep herding monkeys, The Marrus Pranksters
Have you ever seen a monkey riding a dog herding sheep? I have. I was at the Angola Prison Rodeo in Angola, Louisiana, helping my friend Marrus celebrate her 40th Birthday. What’s the Angola Prison Rodeo, you may ask? (Unless you’ve seen Stir Crazy, of course.) Well, it’s a rodeo, only the cowboys are prisoners [...]
Trying to give credit where credit is due…
Posted: March 25, 2010 in Business, direct marketing, Directed Advertising, MarketingTags: DoubleClick, Google AdWords Search Funnels, Microsoft Engagement Mapping, View Thru Conversions
Sometimes, in the afternoon, between cups of coffee, when my eyes droop and I drift off, I daydream of a world where the roads are paved with golden bricks and I know exactly which advertising channel to credit for a sale or a site visit. Did the billboard with a URL lead to the sale, [...]
