I was at SMX East Tuesday and attended a session on Facebook advertising. The experts on the panel were talking about how, in order to actually get useful results out of advertising on the world’s largest social network, they had to change their Facebook creative as often as 4-5 times a day to combat blindness, [...]
Archive for the ‘CRM’ Category
Good CRM = A Red Swingline Stapler
Posted: February 17, 2010 in Business, CRMTags: customer relationship management, Initech, Network Solutions e-commerce, Office Space, Peter Gibbons, Red Swingline Stapler, Samir Nagheenajar, William Lumberg
Good CRM = A Red Swingline Stapler We’ve been building an e-commerce website for a client and my art director Otto sent me the following sample invoice. It’s one of the automatic forms that’s part of the Network Solutions e-commerce solution we’re using — the only thing Otto did was add my client’s logo and [...]
“We’re sorry. Your call cannot be completed as dialed.”
Posted: December 23, 2009 in Business, CRM, MisleadershipTags: 203, 203 area code, 475 area code, area code change, Fairfield County CT
I wasn’t going to blog about this. Unlike most of my posts, which have at their core a desire to make things better by understanding how they happen, I have no hope that this situation will improve. But after weeks of incredible personal frustration, it was the mounting complaints by my friends and co-workers that [...]
If Lee Marvin were alive today he’d kick Don Draper’s ass
Posted: October 1, 2009 in CRM, Media, MisleadershipTags: AMC, Don Draper, Lee Marvin, Long Live Cool, Mad Men, The Dirty Dozen
So I’ve got the place all to myself the other day and I’m watching The Dirty Dozen on AMC. It’s bad enough that they’ve edited the hell out of this classic and see fit to interrupt me every few minutes with commercials, turning a 150-minute testosterone thrill ride into a slogging, 210-minute endurance test. But [...]
Costco Direct Mail Fail
Posted: September 24, 2009 in Business, CRM, Directed AdvertisingTags: Costco, direct mail best practices, Executive Membership, Fail, Gold Star Membership, membership renewal
I just received my membership renewal notice from Costco, and I was astounded by their blatant failure to apply one of the most basic rules of direct marketing: give me a reason to buy! There were at least 3 offers to upgrade my Gold Star (or Basic) Membership to an Executive Membership for an additional [...]
What if Land’s End were an insurance company?
Posted: July 22, 2009 in Branding, CRM, Misleadership, Value for ValueTags: AIG, Blue Cross, brand promises, Business, direct response, insurance, Land's End, recision, US Airways Flight #1549
“Guaranteed. Period.” (R) Land’s End built their direct response business — and helped the industry grow — with their “Money Back, No Questions Asked” guarantee. They engendered trust in an inherently risky proposition, that of buying products you couldn’t pick up and touch. And perhaps, because they needed to live up to that guarantee, they [...]
How to save the NY Times?
Posted: June 9, 2009 in Branding, Business, CRM, Integrated Marketing, Marketing, Marketing Partnerships, Media, PR and News, Relationship Marketing, Value for ValueTags: Amazon.com, Business, dead trees, Kindle, Marketing, micro-payments, newspapers, NY Times, Old Gray Lady, save the NY Times, technology, value
News outlets make news. But to make money, they wrap that news in advertising. Anybody else see a disconnect? As we all know, advertising revenues are down as advertisers shift their dollars to more attractive media channels. And not every newspaper, least of all the NY Times, will be saved by the influx in erotic [...]
What can iPhone apps teach us about price, perceived value and customer satisfaction?
Posted: June 1, 2009 in Branding, Business, CRM, Marketing, Value for ValueTags: Business, customer satisfaction, Gamasutra, iphone, iPhone app economics, iphone apps, perceived value, value
Hi there, everybody. My name is Jeffrey Lee Simons, and I don’t have an iPhone. You see, my fingers are the wrong temperature or something and touch screens only work for me about 20% of the time. You’ve probably seen me at an ATM, stabbing my useless digits at the screen and cursing a blue [...]
