The other morning on my way to work I was listening to CBS-AM, and Joe Connolly of the Wall Street Journal told the story of someone who had gotten a collections letter from their bank that sounded more like it had come from a repo man. (Or maybe it was the Sopranos… sorry if I’m [...]
Archive for the ‘CRM’ Category
Don’t turn your customers into quitters
Posted: February 26, 2009 in Branding, Business, CRM, Directed Advertising, Marketing, Relationship MarketingTags: business strategy, collections letter, collections letters, CRM, Joe Connolly, Tanen Directed Advertising
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