Archive for the ‘direct marketing’ Category

New Study: 18-34 Year-Olds Prefer Direct Mail Over Email

Posted: September 1, 2010 in Branding, Business, direct marketing, Integrated Marketing, Marketing, Media, Online Advertising, Social Media
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I can’t remember the last time I got a personal letter. Even my birthday and anniversary cards are likely to come via email these days. But my daughter got a postcard yesterday from her soon-to-be First Grade teacher telling her how excited she was to meet her when school starts in a few days. Not [...]

I’m Being Stalked on the Internet

Posted: August 9, 2010 in Business, direct marketing, Directed Advertising, Online Advertising
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Did you ever have the feeling that you’re being followed? I do. In fact I’m being stalked this very minute. You know what I’m talking about:  you’re wandering around the internet, minding your own business, when suddenly, you see a banner ad you could swear you’ve seen before. But you think it’s just your imagination, [...]

Trying to give credit where credit is due…

Posted: March 25, 2010 in Business, direct marketing, Directed Advertising, Marketing
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Sometimes, in the afternoon, between cups of coffee, when my eyes droop and I drift off, I daydream of a world where the roads are paved with golden bricks and I know exactly which advertising channel to credit for a sale or a site visit. Did the billboard with a URL lead to the sale, [...]

Lands’ End’s Big Warm Up: The best viral video I’ve ever missed

Posted: December 9, 2009 in Business, direct marketing, Marketing, Misleadership, Relationship Marketing, Social Media
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Lands’ End’s Big Warm Up: The best viral video I’ve ever missed I saw a video the other day that was so good it brought tears to my eyes, which was, after all, its intention. It was so good that it powered Lands’ End customers to bring 33,267 “gently used coats” to Lands’ End shops [...]

Tough love from Google and the US Post Office

Posted: December 3, 2009 in Business, direct marketing, Media, PR and News, Value for Value
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Two seemingly unrelated news items about the US Post Office and Google caught my attention today. The first was an article in DM News that said that the US Post Office is intending to penalize mailers who don’t “meet US Postal Service standards for updating mailing lists, according to Jeff Platt, director of solutions marketing [...]

Delivery Confirmation Consternation

Posted: October 15, 2009 in Business, direct marketing, Misleadership
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The other day my wife and daughter and I went for a walk. It had been raining on and off, and now the sun had broken through the clouds and we needed to get outside. As we walked past one of the units in our garden apartment building, I noticed a USPS package in front [...]