Direct To Consumer (DTC) prescription drug ads don’t work according to an article this morning in the Washington Post. The Post reported on a five year study of Direct to Consumer advertising by prescription drug companies which concluded that those ads had little impact on sales. The study was pretty clever — it looked at [...]
Archive for the ‘Directed Advertising’ Category
Direct Marketing yes, Direct to Consumer (DTC) no!
Posted: September 2, 2008 in Directed Advertising, Relationship MarketingTags: Antonio Banderas, big pharma, consumer recall of prescription drug ads, DTC ads not working, Nasonex, prescription drug ads, Washington Post
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Are you passing the test?
Posted: August 14, 2008 in Directed AdvertisingTags: eM+C, Fareed Zakaria, Josef Katz, testing, The Post-American World, Trump University
In Fareed Zakaria’s current bestseller, “The Post-American World,” one of the conclusions he reaches about the American education system compared to that of other nations is that “Other educational systems teach you to take tests; the American system teaches you to think.” This got me thinking about testing, that critical component of successful direct marketing. [...]
Why are consumers like Western Lowland Gorillas?
Posted: August 5, 2008 in Directed Advertising, Integrated MarketingTags: congo, direct marketing, gorillas discovered, Huffington Post, NY Times, western lowland gorillas, women watching tv online
CNN had a story today about the discovery of a colony of 125,000 Western Lowland Gorillas, well over twice the previously estimated worldwide population of 50,000. Naturalists had searched in vain for the vanishing primate, growing increasingly pessimistic, until researchers from the WIldlife Conservation Society stumbled upon a huge population in a swamp forest in [...]
Something Is Rotten in Darien
Posted: July 9, 2008 in Directed AdvertisingTags: committee, Darien Days, Illusions, Richard Bach
I passed a sign the other day for the “Darien Days Carnival: Some Fun for Everyone.” I saw the sign quickly, so when I got home I looked it up just to make sure it actually said what I thought I read. Yup. “Some Fun for Everyone.” (Read this article from the Darien News -Review [...]
I hope the U.S. Army aims better with guns than billboards
Posted: June 30, 2008 in Directed AdvertisingTags: Army, Balihoo, billboards, Directed Advertising, football, out-of-home, targeting, West Point
There’s a billboard off the northbound side of Rt 95 near Stamford, Connecticut advertising Army Football tickets. Why? Of all the places you could put a billboard for Army football tickets, why there? I’d like to believe that there’s a reason. That research showed that a high percentage of West Point Military Academy alumni or [...]
