I just saw “The Social Network” and I loved it. Aaron Sorkin proved once again that he is the best dialogue writer in Hollywood (followed closely by Quentin Tarantino and Diablo Cody, IMHO). His words, and director David Fincher’s skill, kept the movie flowing and riveting, never once sounding anything but utterly real and believable. [...]
Archive for the ‘Integrated Marketing’ Category
How to save the NY Times?
Posted: June 9, 2009 in Branding, Business, CRM, Integrated Marketing, Marketing, Marketing Partnerships, Media, PR and News, Relationship Marketing, Value for ValueTags: Amazon.com, Business, dead trees, Kindle, Marketing, micro-payments, newspapers, NY Times, Old Gray Lady, save the NY Times, technology, value
News outlets make news. But to make money, they wrap that news in advertising. Anybody else see a disconnect? As we all know, advertising revenues are down as advertisers shift their dollars to more attractive media channels. And not every newspaper, least of all the NY Times, will be saved by the influx in erotic [...]
Don’t turn your customers into quitters
Posted: February 26, 2009 in Branding, Business, CRM, Directed Advertising, Marketing, Relationship MarketingTags: business strategy, collections letter, collections letters, CRM, Joe Connolly, Tanen Directed Advertising
The other morning on my way to work I was listening to CBS-AM, and Joe Connolly of the Wall Street Journal told the story of someone who had gotten a collections letter from their bank that sounded more like it had come from a repo man. (Or maybe it was the Sopranos… sorry if I’m [...]
It’s not “My Generation” anymore
Posted: January 27, 2009 in Branding, Business, Marketing, Relationship MarketingTags: "Can't Explain", "Love Reign O'er Me", "My Generation", "The Who Sell Out", 7Up, John Lennon, McDonald's Arch Deluxe, New Coke, Nike, Pepsi commercial, Pete Townsend, Revolution, The Who
Fan Jeff: I’m really mad at Pete Townsend for whoring out “My Generation” to Pepsi. Marketer Jeff: It’s a good commercial, and I think it works. Creator Jeff: A creator needs to be true to his inner voice. He doesn’t create for the fan, but if it’s good, people will respond to it. Fan Jeff: [...]
