Normally when I’m watching TV with my wife, we DVR the shows we want to watch and fast forward through the commercials. (Alone, I’m more likely to indulge in a few guilty pleasures, like the “We are the champions” Wal-Mart “game day” ad.) The other day, though, we were skipping the ads when a ShamWow! [...]
Archive for the ‘Integrated Marketing’ Category
Admit it — you love the ShamWow! commercial
Posted: January 14, 2009 in Branding, Business, Directed Advertising, Integrated Marketing, MarketingTags: Blendtec, direct response ads, DRTV ads, John Caples, Sham Wow, Super Bowl ads, They Laughed When I Sat Down At the Piano But When I started to Play!-, Volkswagen "Lemon" ad, Will It Blend
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The Most Sexy, Surprising and Shocking Marketing Numbers of 2008
Posted: December 30, 2008 in Business, Directed Advertising, Integrated Marketing, MarketingTags: Business, email marketing, games, seniors, students, Twitter, women, women would rather give up sex than the Internet
It’s the end of the year, and that means it’s time for bloggers everywhere to do one of two things: an annual recap, or predictions for next year. I’d like to examine some marketing numbers that are in turn sexy, surprising and shocking. SEXY Let’s start with my favorite number of the whole year, and [...]
In Praise of the Lowly Yellow Pages
Posted: November 2, 2008 in Directed Advertising, Integrated MarketingTags: local search, search, Tanen Directed Advertising, yellow pages
If you asked my clients and colleagues whether I’m a lo-tech or hi-tech kind of marketer, they’d all say the latter. It’s a rare strategy session that I don’t find some way to suggest search, or content syndication, or blogging, or widgets, or behavioral, or email, or… well, you get the picture. But the fact [...]
Cheesy Reading on the Silk Soy Milk Box
Posted: September 10, 2008 in Integrated Marketing, Relationship MarketingTags: American Express, cross sell, customer relationship marketing, Ellen Degeneres, engagement, packaging, Seth Godin, Silk Soy Milk, Soy-Q
Are you the kind of person who enjoys reading product packaging at the table? I am. I’ll read anything, even if I don’t eat it. The story of how my natural Sea Salt gets from the sun drenched shores of the Mediterranean Sea to my table. The instructions on how to properly fold a US [...]
Direct Marketing yes, Direct to Consumer (DTC) no!
Posted: September 2, 2008 in Directed Advertising, Relationship MarketingTags: Antonio Banderas, big pharma, consumer recall of prescription drug ads, DTC ads not working, Nasonex, prescription drug ads, Washington Post
Direct To Consumer (DTC) prescription drug ads don’t work according to an article this morning in the Washington Post. The Post reported on a five year study of Direct to Consumer advertising by prescription drug companies which concluded that those ads had little impact on sales. The study was pretty clever — it looked at [...]
Why are consumers like Western Lowland Gorillas?
Posted: August 5, 2008 in Directed Advertising, Integrated MarketingTags: congo, direct marketing, gorillas discovered, Huffington Post, NY Times, western lowland gorillas, women watching tv online
CNN had a story today about the discovery of a colony of 125,000 Western Lowland Gorillas, well over twice the previously estimated worldwide population of 50,000. Naturalists had searched in vain for the vanishing primate, growing increasingly pessimistic, until researchers from the WIldlife Conservation Society stumbled upon a huge population in a swamp forest in [...]
Pizzeria Uno: Deep Dish, Deeper Engagement
Posted: July 29, 2008 in Integrated Marketing, Relationship MarketingTags: Canola Oil, engagement, Relationship Marketing, Uno
My family loves pizza. One of our favorites is Uno Chicago Grill, which we still can’t stop thinking of as Pizzeria Uno. But whenever we would go there, I would cringe. You see, I have a sensitivity to Canola Oil, that seemingly ubiquitous liquid lipid that has insidiously insinuated itself into prepared food everywhere. Whenever [...]
