Direct To Consumer (DTC) prescription drug ads don’t work according to an article this morning in the Washington Post. The Post reported on a five year study of Direct to Consumer advertising by prescription drug companies which concluded that those ads had little impact on sales. The study was pretty clever — it looked at [...]
Archive for the ‘Relationship Marketing’ Category
Direct Marketing yes, Direct to Consumer (DTC) no!
Posted: September 2, 2008 in Directed Advertising, Relationship MarketingTags: Antonio Banderas, big pharma, consumer recall of prescription drug ads, DTC ads not working, Nasonex, prescription drug ads, Washington Post
0
Pizzeria Uno: Deep Dish, Deeper Engagement
Posted: July 29, 2008 in Integrated Marketing, Relationship MarketingTags: Canola Oil, engagement, Relationship Marketing, Uno
My family loves pizza. One of our favorites is Uno Chicago Grill, which we still can’t stop thinking of as Pizzeria Uno. But whenever we would go there, I would cringe. You see, I have a sensitivity to Canola Oil, that seemingly ubiquitous liquid lipid that has insidiously insinuated itself into prepared food everywhere. Whenever [...]
