Archive for the ‘Marketing Partnerships’ Category

How to save the NY Times?

Posted: June 9, 2009 in Branding, Business, CRM, Integrated Marketing, Marketing, Marketing Partnerships, Media, PR and News, Relationship Marketing, Value for Value
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News outlets make news. But to make money, they wrap that news in advertising. Anybody else see a disconnect? As we all know, advertising revenues are down as advertisers shift their dollars to more attractive media channels. And not every newspaper, least of all the NY Times, will be saved by the influx in erotic [...]

Chinese Democracy, Marketing Larceny

Posted: December 3, 2008 in Marketing Partnerships, Misleadership, PR and News
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“You can have anything you want, but you better not take it from me. “                                 Welcome to the Jungle,  Guns N’ Roses “I’m a pepper, he’s a pepper, she’s a pepper, we’re a pepper, wouldn’t you like to be a pepper too?”    Dr. Pepper As you read this, Dr. Pepper finds itself in a sticky [...]

Obama and the AKC: Another Shaggy Dog Story?

Posted: November 8, 2008 in Marketing Partnerships, Misleadership, PR and News, Relationship Marketing, Social Media
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Back on July 10th, in my post “Is Obama Going To The Dogs?” I wrote about the Presidential Pup website where the AKC was holding an election to decide which dog the Obama girls should get. I wrote in glowing terms about what I thought was an excellent and timely marketing partnership. And a successful [...]

Is Obama Going to the Dogs?

Posted: July 10, 2008 in Marketing Partnerships
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Even though this post is going to be about Barack Obama and an election, there’s nothing political about it. I just heard about an interesting marketing partnership. Barack Obama and the American Kennel Club (AKC) are asking people to vote on who the “First Dog” should be should Senator Obama become president. There’s a website [...]