Archive for the ‘Marketing’ Category

Who did Groupon and FTD think they were fooling?

Posted: February 12, 2011 in Business, Marketing, Misleadership
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Question: When is a 50% off sale not really a bargain? Answer: When a company has jacked up their prices first. In the days before the internet and smartphones that let you scan a bar code and get competitive prices instantly, it was common practice to jack up prices before putting them on sale. Customers [...]

Charitable Gift or Missed Opportunity?

Posted: October 21, 2010 in Branding, Business, Cause Related Marketing, Marketing, Misleadership, PR and News, Value for Value
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Did you see the bit on HLN about bedbugs infesting firehouses in Albuquerque, New Mexico the other day? What caught my attention wasn’t the bugs, which are popping up all over the place like Tea Party candidates. Nor was it the fact that the Firefighter Wives Auxillary Association went to a national high end mattress [...]

When did advertising get so hard?

Posted: October 8, 2010 in Branding, Business, CRM, Marketing, Media, Social Media
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I was at SMX East Tuesday and attended a session on Facebook advertising. The experts on the panel were talking about how, in order to actually get useful results out of advertising on the world’s largest social network, they had to change their Facebook creative as often as 4-5 times a day to combat blindness, [...]

The Social Network, Marketing and the Revolution

Posted: October 1, 2010 in Business, Marketing, Media, Relationship Marketing, Social Media
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I just saw “The Social Network” and I loved it. Aaron Sorkin proved once again that he is the best dialogue writer in Hollywood (followed closely by Quentin Tarantino and Diablo Cody, IMHO). His words, and director David Fincher’s skill, kept the movie flowing and riveting, never once sounding anything but utterly real and believable. [...]

New Study: 18-34 Year-Olds Prefer Direct Mail Over Email

Posted: September 1, 2010 in Branding, Business, direct marketing, Integrated Marketing, Marketing, Media, Online Advertising, Social Media
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I can’t remember the last time I got a personal letter. Even my birthday and anniversary cards are likely to come via email these days. But my daughter got a postcard yesterday from her soon-to-be First Grade teacher telling her how excited she was to meet her when school starts in a few days. Not [...]

In social media, it’s not the size that matters

Posted: June 24, 2010 in Business, Marketing, Social Media
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In social media, it’s not the size that matters. Here it is, June 2010, and I’m still hearing things like this: “We’re not one of your big clients. We have to focus on the basics:  direct marketing, email blasts, you know. We don’t have the time or the people for social media.” And… “It’s not [...]

Have you ever seen a monkey riding a dog herding sheep?

Posted: April 28, 2010 in Branding, Business, Marketing, Media
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Have you ever seen a monkey riding a dog herding sheep? I have. I was at the Angola Prison Rodeo in Angola, Louisiana, helping my friend Marrus celebrate her 40th Birthday. What’s the Angola Prison Rodeo, you may ask? (Unless you’ve seen Stir Crazy, of course.) Well, it’s a rodeo, only the cowboys are prisoners [...]

Trying to give credit where credit is due…

Posted: March 25, 2010 in Business, direct marketing, Directed Advertising, Marketing
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Sometimes, in the afternoon, between cups of coffee, when my eyes droop and I drift off, I daydream of a world where the roads are paved with golden bricks and I know exactly which advertising channel to credit for a sale or a site visit. Did the billboard with a URL lead to the sale, [...]

The Facts about Social Media

Posted: January 21, 2010 in Branding, Business, CRM, Integrated Marketing, Marketing, Media, Social Media
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“Just the facts, M’am.” Pepsi, who has advertised in every Super Bowl for 23 years, is shifting its entire Super Bowl budget into social media via its charitable crowdsourcing community called The Pepsi Refresh Project. According to a UMass Dartmouth Study released this month, 80% of the Inc 500 use social networking as a marketing [...]

The latest battle in the war between content and distribution

Posted: January 5, 2010 in Branding, Business, Marketing, Media
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As the new decade dawned, the war between content creators and distribution channels was heating up on a new front:  Television. While Fox loudly beat its chest and threatened to pull its programming off Time Warner Cable, at 12:01 am Jan. 1st, without fanfare or warning shot, Scripps Network actually did pull the Food Network [...]

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