Media « Can someone please explain…?

Archive for the ‘Media’ Category

Does al-Qaeda’s magazine Inspire accept advertising?

Posted: October 12, 2010 in Business, Media, PR and News
Tags: 2010 magazines folded, 2010 magazines launched, al-Qaeda magazine, Inspire, Mediafinder.com, Samir Kahn

Magazines come and magazines go. In the first 9 months of 2011, 110 new magazines began publishing while 127 closed up shop, according to this Oct. 11 press release from MediaFinder.com. (Both numbers are down from the same period last year, when 259 launched and 383 folded.) But of all the new launches this year, [...]

When did advertising get so hard?

Posted: October 8, 2010 in Branding, Business, CRM, Marketing, Media, Social Media
Tags: engaged customers, Facebook, Facebook advertising, SMX East, Social Media, Twitter

I was at SMX East Tuesday and attended a session on Facebook advertising. The experts on the panel were talking about how, in order to actually get useful results out of advertising on the world’s largest social network, they had to change their Facebook creative as often as 4-5 times a day to combat blindness, [...]

The Social Network, Marketing and the Revolution

Posted: October 1, 2010 in Business, Marketing, Media, Relationship Marketing, Social Media
Tags: Aaron Sorkin, David Fincher, Facebook, Google, Jesse Eisenberg, Mark Zuckerberg, more geniuses in China than people in the US, Social Media, The Social Network, Twitter

I just saw “The Social Network” and I loved it. Aaron Sorkin proved once again that he is the best dialogue writer in Hollywood (followed closely by Quentin Tarantino and Diablo Cody, IMHO). His words, and director David Fincher’s skill, kept the movie flowing and riveting, never once sounding anything but utterly real and believable. [...]

New Study: 18-34 Year-Olds Prefer Direct Mail Over Email

Posted: September 1, 2010 in Branding, Business, direct marketing, Integrated Marketing, Marketing, Media, Online Advertising, Social Media
Tags: 18-34 year-olds, Consumer Channel Preference Study, direct mail, email, Epsilon Targeting, multi-channel marketing, Tanen Directed Advertising

I can’t remember the last time I got a personal letter. Even my birthday and anniversary cards are likely to come via email these days. But my daughter got a postcard yesterday from her soon-to-be First Grade teacher telling her how excited she was to meet her when school starts in a few days. Not [...]

Have you ever seen a monkey riding a dog herding sheep?

Posted: April 28, 2010 in Branding, Business, Marketing, Media
Tags: Angola Prison Rodeo, border collies, Convict Poker, Hoosegow Express, monkeys riding dogs herding sheep, sheep herding monkeys, The Marrus Pranksters

Have you ever seen a monkey riding a dog herding sheep? I have. I was at the Angola Prison Rodeo in Angola, Louisiana, helping my friend Marrus celebrate her 40th Birthday. What’s the Angola Prison Rodeo, you may ask? (Unless you’ve seen Stir Crazy, of course.) Well, it’s a rodeo, only the cowboys are prisoners [...]

The Facts about Social Media

Posted: January 21, 2010 in Branding, Business, CRM, Integrated Marketing, Marketing, Media, Social Media
Tags: Erik Qualman, Haiti, Josef Katz, Marketing Maestro, Pepsi, Red Cross, Social Media, social networking, Socialnomics, super bowl, Twitter

“Just the facts, M’am.” Pepsi, who has advertised in every Super Bowl for 23 years, is shifting its entire Super Bowl budget into social media via its charitable crowdsourcing community called The Pepsi Refresh Project. According to a UMass Dartmouth Study released this month, 80% of the Inc 500 use social networking as a marketing [...]

The latest battle in the war between content and distribution

Posted: January 5, 2010 in Branding, Business, Marketing, Media
Tags: Cablevision, content, contract dispute, distribution, Food Network, HGTV, Scripps Network, Time Warner Cable

As the new decade dawned, the war between content creators and distribution channels was heating up on a new front: Television. While Fox loudly beat its chest and threatened to pull its programming off Time Warner Cable, at 12:01 am Jan. 1st, without fanfare or warning shot, Scripps Network actually did pull the Food Network [...]

Tough love from Google and the US Post Office

Posted: December 3, 2009 in Business, direct marketing, Media, PR and News, Value for Value
Tags: death of journalism, First Click Free, First Click Free policy changes, free content, free news, Google, USPS

Two seemingly unrelated news items about the US Post Office and Google caught my attention today. The first was an article in DM News that said that the US Post Office is intending to penalize mailers who don’t “meet US Postal Service standards for updating mailing lists, according to Jeff Platt, director of solutions marketing [...]

Taxi Cab Technology

Posted: November 6, 2009 in Business, Media, Misleadership
Tags: AdTech NY, advertising in taxi cabs, new media channel, NYC taxi cab, place-based ad networks

I took a cab this morning on my way from Grand Central to the Javits Center for AdTech NY. If you haven’t taken a cab in NYC recently, you may not know that most of them now have TV screens mounted in the center of the back of the front seat. It’s part of a [...]

Are you a victim of Commercialus Interruptus?

Posted: October 28, 2009 in Business, Marketing, Media, Misleadership
Tags: cable tv ads, commercialus interruptus, Heeltastic, Romanos Macaroni Grill Dinner Kits, truncated commercials, tv commercials that get cut off

Has this ever happened to you? Your commercial for Romano’s Macaroni Grill Dinner Kits is running on a cable tv network like Food Network. Everything is going well, happy people cooking food at home that’s every bit as good as it would be at the restaurant. “Just add your chicken and cook for 20 minutes. [...]

Can someone please explain…?

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