Have you ever eaten Scrapple? It’s gastronomically ghoulish, made up of pig or hog offal (liver, heart, head, and anything else left over) that’s smashed into a mushy paste, sliced and then fried on a grill slathered in fat. I know, I know, you’re wondering what could possibly make something that good tasting that’s also [...]
Archive for the ‘Media’ Category
How to Make Scrapple Less Appetizing
Posted: October 8, 2009 in Business, Media, Misleadership, PR and NewsTags: Hoovers, Jones Dairy Farm, Ralph and Paul Adams Inc., Rapa Scrapple, Rape Scrapple
3
If Lee Marvin were alive today he’d kick Don Draper’s ass
Posted: October 1, 2009 in CRM, Media, MisleadershipTags: AMC, Don Draper, Lee Marvin, Long Live Cool, Mad Men, The Dirty Dozen
So I’ve got the place all to myself the other day and I’m watching The Dirty Dozen on AMC. It’s bad enough that they’ve edited the hell out of this classic and see fit to interrupt me every few minutes with commercials, turning a 150-minute testosterone thrill ride into a slogging, 210-minute endurance test. But [...]
How to save the NY Times?
Posted: June 9, 2009 in Branding, Business, CRM, Integrated Marketing, Marketing, Marketing Partnerships, Media, PR and News, Relationship Marketing, Value for ValueTags: Amazon.com, Business, dead trees, Kindle, Marketing, micro-payments, newspapers, NY Times, Old Gray Lady, save the NY Times, technology, value
News outlets make news. But to make money, they wrap that news in advertising. Anybody else see a disconnect? As we all know, advertising revenues are down as advertisers shift their dollars to more attractive media channels. And not every newspaper, least of all the NY Times, will be saved by the influx in erotic [...]
What does global warming have in common with junk mail?
Posted: May 19, 2009 in Business, Directed Advertising, Marketing, Media, Misleadership, PR and NewsTags: Anthony Watts, Business, climate change, direct marketing, Evan Jones, Global Warming, surface stations, testing, US Historical Climate Network, USHCN, Watts Up With That
To a direct marketer, testing is vital. But it’s important to know exactly what you’re testing. If you’re not careful, what you think your test is telling you may not be what it’s saying at all. It’s not just in direct marketing and business that testing matters, as you’ll see in a minute. Evan Jones, [...]
Does anybody else hate the new CNN news crawl?
Posted: April 1, 2009 in Branding, Business, Marketing, Media, PR and NewsTags: AC360.COM, Anderson Cooper, BBC News, Business, cable news, CNN, CNN.COM, FOX News, MSNBC, new CNN news crawl, news bomb, news crawl, news ticker, Rick Sanchez
I recently shattered my right arm at the shoulder and spent two painful weeks on the couch. I mostly watched cable news, as the opiate cocktail I was on for pain precluded reading or anything else requiring actual concentration. And while I’m normally a fan of the bloodsport that is cable news, merrily flipping between [...]
Darwin, Domino and the Theory of Media Evolution
Posted: February 13, 2009 in Business, Marketing, Media, PR and NewsTags: advertising, Architectural Digest, Business, Charles Darwin, Conde Nast, Darwin's 200th Birthday, Domino, House & Garden, Marketing, Media, Theory of Evolution
In honor of Charles Darwin’s 200th birthday yesterday, I’d like to talk about survival of the fittest and the evolution of the media landscape. A few weeks ago, I wrote a blog post called The Magazine as Metaphor. I talked about the three segments of magazines that added the most new titles in 2008, with [...]
