Like many other marketers, I think candidate Obama’s marketing was exemplary. Which is why I was surprised at President-Elect Obama’s choice of bible for his swearing in. I get the significance of Obama using the Lincoln Bible. I see the connection between the man who freed the slaves and the first black president. I understand [...]
Archive for the ‘Politics’ Category
Obama and the Lincoln Bible: Inspired Choice or Marketing Mistake?
Posted: January 20, 2009 in Branding, Business, Marketing, Politics, PR and NewsTags: borrowed interest, Branding, Business, Dr. Martin Luther King Jr., Lincoln Bible, Marketing, oath of office, Politics, President Obama, swearing in
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