Like many other marketers, I think candidate Obama’s marketing was exemplary. Which is why I was surprised at President-Elect Obama’s choice of bible for his swearing in. I get the significance of Obama using the Lincoln Bible. I see the connection between the man who freed the slaves and the first black president. I understand [...]
Archive for the ‘PR and News’ Category
Obama and the Lincoln Bible: Inspired Choice or Marketing Mistake?
Posted: January 20, 2009 in Branding, Business, Marketing, Politics, PR and NewsTags: borrowed interest, Branding, Business, Dr. Martin Luther King Jr., Lincoln Bible, Marketing, oath of office, Politics, President Obama, swearing in
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Chinese Democracy, Marketing Larceny
Posted: December 3, 2008 in Marketing Partnerships, Misleadership, PR and NewsTags: Chinese Democracy, Dr. Pepper, Guns N' Roses
“You can have anything you want, but you better not take it from me. “ Welcome to the Jungle, Guns N’ Roses “I’m a pepper, he’s a pepper, she’s a pepper, we’re a pepper, wouldn’t you like to be a pepper too?” Dr. Pepper As you read this, Dr. Pepper finds itself in a sticky [...]
Another way to buy news coverage
Posted: October 19, 2008 in PR and NewsTags: celebutante, death notice, declining newspaper circulation, Jeff Jarvis, new media, NY Times, obituary, Walter Winchell
A while back, I posted about companies buying their way into the news. Well, it turns out there’s a way regular folks like you and me can buy our way into the news too. Die. See, unless you’re famous, it turns out that you have to pay to have an obituary printed in the newspaper. [...]
