Eddie: Say, was you ever bit by a dead bee?… I bet I been bit a hundred times that way. Slim: You have? Why don’t you bite them back? In the light of recent events, I can’t help but thinking that this exchange between Eddie, played by Walter Brennan, and Slim, played by Lauren Bacall, [...]
Archive for the ‘Social Media’ Category
Was you ever bit by a dog?
Posted: March 26, 2012 in Life et al, Social Media, Value for ValueTags: "Etch-a-Sketch", Business, can someone please explain, dog bite, KONY 2012, self-publishing, Social Media, To Have and Have Not, Trayvon Martin
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When did advertising get so hard?
Posted: October 8, 2010 in Branding, Business, CRM, Marketing, Media, Social MediaTags: engaged customers, Facebook, Facebook advertising, SMX East, Social Media, Twitter
I was at SMX East Tuesday and attended a session on Facebook advertising. The experts on the panel were talking about how, in order to actually get useful results out of advertising on the world’s largest social network, they had to change their Facebook creative as often as 4-5 times a day to combat blindness, [...]
The Social Network, Marketing and the Revolution
Posted: October 1, 2010 in Business, Marketing, Media, Relationship Marketing, Social MediaTags: Aaron Sorkin, David Fincher, Facebook, Google, Jesse Eisenberg, Mark Zuckerberg, more geniuses in China than people in the US, Social Media, The Social Network, Twitter
I just saw “The Social Network” and I loved it. Aaron Sorkin proved once again that he is the best dialogue writer in Hollywood (followed closely by Quentin Tarantino and Diablo Cody, IMHO). His words, and director David Fincher’s skill, kept the movie flowing and riveting, never once sounding anything but utterly real and believable. [...]
New Study: 18-34 Year-Olds Prefer Direct Mail Over Email
Posted: September 1, 2010 in Branding, Business, direct marketing, Integrated Marketing, Marketing, Media, Online Advertising, Social MediaTags: 18-34 year-olds, Consumer Channel Preference Study, direct mail, email, Epsilon Targeting, multi-channel marketing, Tanen Directed Advertising
I can’t remember the last time I got a personal letter. Even my birthday and anniversary cards are likely to come via email these days. But my daughter got a postcard yesterday from her soon-to-be First Grade teacher telling her how excited she was to meet her when school starts in a few days. Not [...]
Hyundai: Uncensored or Unbelievable?
Posted: July 28, 2010 in Branding, Business, Misleadership, Social MediaTags: censorship, Ford Fiesta Movement, Hyundai Uncensored, Marketing, Scott Monty, Social Media, Tony Hsieh, transparency, Zappos.com
Have you seen the recent Hyundai commercials? The friendly announcer says that recently, Hyundai put cameras into vehicles at dealerships and, according to the company’s press release, “captured the unscripted, unedited remarks of drivers as they tested various Hyundai models.” Do you believe them? I don’t. Over time, anyone who’s ever shopped online and read [...]
In social media, it’s not the size that matters
Posted: June 24, 2010 in Business, Marketing, Social MediaTags: Alexa Robinson, Facebook, Flickr, Foursquare, Naked Pizza, Pizza Hut, Social Media, strategy, Tweetologist, Twintern, Twitter
In social media, it’s not the size that matters. Here it is, June 2010, and I’m still hearing things like this: “We’re not one of your big clients. We have to focus on the basics: direct marketing, email blasts, you know. We don’t have the time or the people for social media.” And… “It’s not [...]
Forgive me friends, for I have sinned…
Posted: March 19, 2010 in Branding, Business, Social MediaTags: Eleanor Hass, Facebook, Foursquare, Josef Katz, Stephen Colbert, Twitter
Forgive me friends, for I have sinned… it’s been over a month since my last news update on Facebook. How did it happen? Why did I lapse? Where did my Facebook faith go? I remember those first zealous days of discovery. The joy of reconnecting with old friends… and co-workers and high school classmates and [...]
The Facts about Social Media
Posted: January 21, 2010 in Branding, Business, CRM, Integrated Marketing, Marketing, Media, Social MediaTags: Erik Qualman, Haiti, Josef Katz, Marketing Maestro, Pepsi, Red Cross, Social Media, social networking, Socialnomics, super bowl, Twitter
“Just the facts, M’am.” Pepsi, who has advertised in every Super Bowl for 23 years, is shifting its entire Super Bowl budget into social media via its charitable crowdsourcing community called The Pepsi Refresh Project. According to a UMass Dartmouth Study released this month, 80% of the Inc 500 use social networking as a marketing [...]
Lands’ End’s Big Warm Up: The best viral video I’ve ever missed
Posted: December 9, 2009 in Business, direct marketing, Marketing, Misleadership, Relationship Marketing, Social MediaTags: 33267 coats donated, Homeless coat drive, Land's End, Lands' End Canvas, The Big Warm Up, viral video
Lands’ End’s Big Warm Up: The best viral video I’ve ever missed I saw a video the other day that was so good it brought tears to my eyes, which was, after all, its intention. It was so good that it powered Lands’ End customers to bring 33,267 “gently used coats” to Lands’ End shops [...]
Are you my baby’s daddy? Oops… just kidding!
Posted: September 14, 2009 in Branding, Business, Marketing, Media, Misleadership, Social Media, Value for ValueTags: are you my babys daddy, Beta-7, Business, danish tourism hoax, Harry Anderson, hoax marketing, hygge, karen, Karen YouTube video, one night stand, VisitDenmark
Have you heard the one about the beautiful blonde Danish woman named Karen who went on YouTube in search of her baby’s father, a tourist with whom she had a one night stand a year and a half ago? Turns out it was all a hoax, courtesy of the Danish government tourism bureau, VisitDenmark. I [...]
