We had to buy a microwave oven the other day, so I did what I always do before making a purchase: I went online to Consumer Reports.org to do some research. I’m not alone: according to the Pew Internet and American Life Project, of the 79% of adult Americans who use the Internet, 81% “look [...]
Archive for the ‘Social Media’ Category
Consumer Reports vs. consumers reporting
Posted: September 8, 2009 in Business, Marketing, Misleadership, Relationship Marketing, Social MediaTags: Best Buy, Business, consumer generated content, Consumer Reports, customer reviews, microwave ovens, Pew Internet and American Life Project
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Surviving the Second CNN Revolution
Posted: May 5, 2009 in Branding, Business, CRM, Integrated Marketing, Marketing, Media, PR and News, Social Media, UncategorizedTags: Ashton Kutcher, CNN, CNN Radio, convergence, Ed Henry, Facebook, FOX News, John King, Jonathan Klein, MSNBC, multi-channel marketing, Rick Sanchez, Twitter
On a recent post I commented about CNN’s updated news crawl being a shill for their Twitter and other online efforts. Turns out, I was more right than I knew. Not only were they in the midst of a heated competition with their worthy opponent Ashton Kutcher to see who could reach a million followers [...]
Dead…dead…dead
Posted: November 19, 2008 in Integrated Marketing, PR and News, Social MediaTags: death of affiliate marketing, death of behavioral targeting, death of blogging, death of email, death of magazines, death of newspapers, death of paid search, death of pop-ups, death of print, death of the 30-second commercial, Friendster, Michael Rosenblum, Newspaper Association of America
I don’t know about you, but I’m getting a little tired of hearing: “Blogging is dead.” “Newspapers are dead.” “Email is dead.” “The 30-second commercial is dead.” “Print is dead.” “Magazines are dead.” “Paid search is dead.” “Affiliate marketing is dead.” “Behavioral targeting is dead.” “Pop-ups are dead.” “Friendster is dead.” Well, okay, I’ll give [...]
Obama and the AKC: Another Shaggy Dog Story?
Posted: November 8, 2008 in Marketing Partnerships, Misleadership, PR and News, Relationship Marketing, Social MediaTags: AKC, Biden, dog, Making Money While Making a Difference, Obama, Obama campaign, Ogilvy, poodle, Presidential Pup, promise to daughters, rescue dog, Shelly Lazarus, shelter dog
Back on July 10th, in my post “Is Obama Going To The Dogs?” I wrote about the Presidential Pup website where the AKC was holding an election to decide which dog the Obama girls should get. I wrote in glowing terms about what I thought was an excellent and timely marketing partnership. And a successful [...]
I have joined a triiibe and I love it
Posted: October 17, 2008 in Relationship Marketing, Social MediaTags: Marrus, Seth Godin, The Tribe of Marrus, The Tribes Casebook, Tribes, Triiibes
Seth Godin has a new book called Tribes. Before it was published, back in July, he built a social community around it called Triiibes that I was fortunate enough to be able to join. (By fortunate, I mean that as a regular reader of his blog I read the single notice he posted about the [...]
What do Eminem, Elton John and my 12 year old niece have in common?
Posted: September 19, 2008 in Social MediaTags: Elton John, Eminem, Word of Mouth
What do Eminem, Elton John and my 12 year old niece have in common? Me. Got your attention? Good. Because I want to talk to you today about word of mouth advertising. I think it’s one of the most powerful advertising tactics to ever be invented, and it’s getting more popular than ever. More on [...]
How not to do a social media viral campaign
Posted: September 3, 2008 in Social MediaTags: 3M Post-It Notes, Post-It Note Jaguar, Scott Ableman, Social Media, theft, viral
So back in 2006 a guy named Scott Ableman and some co-workers covered another co-worker’s Jaguar with thousands of Post-it (R) notes and put the pictures on Flickr. The pictures are cool — Scott Ableman’s Flickr page with the pics and story is here. You’ve probably seen them already since they went viral, ended up [...]
Did The Energizer Bunny Think We Wouldn’t Talk About This?
Posted: July 16, 2008 in Social MediaTags: abovetopsecret.com, Dell, Energizer, Jeff Jarvis, Mike Adams, online conversation, Social Computing, Social Media, Spirit Airlines
Sometimes, when I’m talking with a prospect or a client about internet marketing and online brand/reputation management, and I tell them that there’s probably a conversation going on online about their brand or product, they dismiss the subject. I’ve had responses like “Nobody pays attention to bloggers” or “Our audience isn’t online” or “So few [...]
