There’s a billboard off the northbound side of Rt 95 near Stamford, Connecticut advertising Army Football tickets. Why? Of all the places you could put a billboard for Army football tickets, why there? I’d like to believe that there’s a reason. That research showed that a high percentage of West Point Military Academy alumni or [...]
Archive for June 30, 2008
I hope the U.S. Army aims better with guns than billboards
Posted: June 30, 2008 in Directed AdvertisingTags: Army, Balihoo, billboards, Directed Advertising, football, out-of-home, targeting, West Point
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