In Fareed Zakaria’s current bestseller, “The Post-American World,” one of the conclusions he reaches about the American education system compared to that of other nations is that “Other educational systems teach you to take tests; the American system teaches you to think.” This got me thinking about testing, that critical component of successful direct marketing. [...]
Archive for August 14, 2008
Are you passing the test?
Posted: August 14, 2008 in Directed AdvertisingTags: eM+C, Fareed Zakaria, Josef Katz, testing, The Post-American World, Trump University
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