Archive for January 8, 2009

The Magazine as Metaphor

Posted: January 8, 2009 in Business, Marketing
Tags: , , ,
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Some people look out across the magazine landscape and only see doom and gloom. They point to the recent demise of popular titles (i.e., Radar, Jane, Premiere, PC Magazine, CosmoGirl, ElleAccessories, CottageLiving and 02138 are all going dark or moving to online only versions) and the rise of the internet. They look at a 39% [...]