Normally when I’m watching TV with my wife, we DVR the shows we want to watch and fast forward through the commercials. (Alone, I’m more likely to indulge in a few guilty pleasures, like the “We are the champions” Wal-Mart “game day” ad.) The other day, though, we were skipping the ads when a ShamWow! [...]
Archive for January 14, 2009
Admit it — you love the ShamWow! commercial
Posted: January 14, 2009 in Branding, Business, Directed Advertising, Integrated Marketing, MarketingTags: Blendtec, direct response ads, DRTV ads, John Caples, Sham Wow, Super Bowl ads, They Laughed When I Sat Down At the Piano But When I started to Play!-, Volkswagen "Lemon" ad, Will It Blend
8
