Fan Jeff: I’m really mad at Pete Townsend for whoring out “My Generation” to Pepsi. Marketer Jeff: It’s a good commercial, and I think it works. Creator Jeff: A creator needs to be true to his inner voice. He doesn’t create for the fan, but if it’s good, people will respond to it. Fan Jeff: [...]
Archive for January 27, 2009
It’s not “My Generation” anymore
Posted: January 27, 2009 in Branding, Business, Marketing, Relationship MarketingTags: "Can't Explain", "Love Reign O'er Me", "My Generation", "The Who Sell Out", 7Up, John Lennon, McDonald's Arch Deluxe, New Coke, Nike, Pepsi commercial, Pete Townsend, Revolution, The Who
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