Try this experiment. Go hiking on some back country trail one day and ask every backpacker you meet what soap they have in their backpack and what socks they have on their feet. You might be surprised how many of them say Dr. Bronner’s Magic Soap and Thorlo socks. It wouldn’t surprise me, though. That’s [...]
Archive for June 18, 2009
Dr. Bronner’s and Thorlo: A tale of two brands
Posted: June 18, 2009 in Branding, Business, Marketing, Value for ValueTags: Dr. Bronner's Magic Soap, THOR-LO, Thorlos
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