Good catalog copy needs to immerse its reader in an experience of a product they can’t touch. It’s a lonely voice in the wilderness, tasked with selling a product in a few words, at a distance, sometimes with the help of a picture. Sure, if you’re selling copier paper or a toner cartridge in an [...]
Archive for June 23, 2009
What color is Havana? Or Gypsy?
Posted: June 23, 2009 in Branding, Business, Directed Advertising, Marketing, MisleadershipTags: Banana Republic, Beluga, Brindle, Campmor, catalog copy, Columbia, direct response, Don Staley, Gypsy, Havana, J. Peterman, Jupiter, Merrell, Model Expo, North Face, The Lion's Share, Tom Daniel, Vasque
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