“Guaranteed. Period.” (R) Land’s End built their direct response business — and helped the industry grow — with their “Money Back, No Questions Asked” guarantee. They engendered trust in an inherently risky proposition, that of buying products you couldn’t pick up and touch. And perhaps, because they needed to live up to that guarantee, they [...]
Archive for July, 2009
What if Land’s End were an insurance company?
Posted: July 22, 2009 in Branding, CRM, Misleadership, Value for ValueTags: AIG, Blue Cross, brand promises, Business, direct response, insurance, Land's End, recision, US Airways Flight #1549
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