Archive for September, 2009

Costco Direct Mail Fail

Posted: September 24, 2009 in Business, CRM, Directed Advertising
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I just received my membership renewal notice from Costco, and I was astounded by their blatant failure to apply one of the most basic rules of direct marketing:  give me a reason to buy! There were at least 3 offers to upgrade my Gold Star (or Basic) Membership to an Executive Membership for an additional [...]

Are you my baby’s daddy? Oops… just kidding!

Posted: September 14, 2009 in Branding, Business, Marketing, Media, Misleadership, Social Media, Value for Value
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Have you heard the one about the beautiful blonde Danish woman named Karen who went on YouTube in search of her baby’s father, a tourist with whom she had a one night stand a year and a half ago? Turns out it was all a hoax, courtesy of the Danish government tourism bureau, VisitDenmark. I [...]

Consumer Reports vs. consumers reporting

Posted: September 8, 2009 in Business, Marketing, Misleadership, Relationship Marketing, Social Media
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We had to buy a microwave oven the other day, so I did what I always do before making a purchase: I went online to Consumer Reports.org to do some research. I’m not alone: according to the Pew Internet and American Life Project, of the 79% of adult Americans who use the Internet, 81% “look [...]