I just received my membership renewal notice from Costco, and I was astounded by their blatant failure to apply one of the most basic rules of direct marketing: give me a reason to buy! There were at least 3 offers to upgrade my Gold Star (or Basic) Membership to an Executive Membership for an additional [...]
Archive for September 24, 2009
Costco Direct Mail Fail
Posted: September 24, 2009 in Business, CRM, Directed AdvertisingTags: Costco, direct mail best practices, Executive Membership, Fail, Gold Star Membership, membership renewal
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