Archive for December, 2009

“We’re sorry. Your call cannot be completed as dialed.”

Posted: December 23, 2009 in Business, CRM, Misleadership
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I wasn’t going to blog about this. Unlike most of my posts, which have at their core a desire to make things better by understanding how they happen, I have no hope that this situation will improve. But after weeks of incredible personal frustration, it was the mounting complaints by my friends and co-workers that [...]

Lands’ End’s Big Warm Up: The best viral video I’ve ever missed

Posted: December 9, 2009 in Business, direct marketing, Marketing, Misleadership, Relationship Marketing, Social Media
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Lands’ End’s Big Warm Up: The best viral video I’ve ever missed I saw a video the other day that was so good it brought tears to my eyes, which was, after all, its intention. It was so good that it powered Lands’ End customers to bring 33,267 “gently used coats” to Lands’ End shops [...]

Tough love from Google and the US Post Office

Posted: December 3, 2009 in Business, direct marketing, Media, PR and News, Value for Value
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Two seemingly unrelated news items about the US Post Office and Google caught my attention today. The first was an article in DM News that said that the US Post Office is intending to penalize mailers who don’t “meet US Postal Service standards for updating mailing lists, according to Jeff Platt, director of solutions marketing [...]