“Just the facts, M’am.” Pepsi, who has advertised in every Super Bowl for 23 years, is shifting its entire Super Bowl budget into social media via its charitable crowdsourcing community called The Pepsi Refresh Project. According to a UMass Dartmouth Study released this month, 80% of the Inc 500 use social networking as a marketing [...]
Archive for January, 2010
The latest battle in the war between content and distribution
Posted: January 5, 2010 in Branding, Business, Marketing, MediaTags: Cablevision, content, contract dispute, distribution, Food Network, HGTV, Scripps Network, Time Warner Cable
As the new decade dawned, the war between content creators and distribution channels was heating up on a new front: Television. While Fox loudly beat its chest and threatened to pull its programming off Time Warner Cable, at 12:01 am Jan. 1st, without fanfare or warning shot, Scripps Network actually did pull the Food Network [...]
