Archive for January 21, 2010

The Facts about Social Media

Posted: January 21, 2010 in Branding, Business, CRM, Integrated Marketing, Marketing, Media, Social Media
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“Just the facts, M’am.” Pepsi, who has advertised in every Super Bowl for 23 years, is shifting its entire Super Bowl budget into social media via its charitable crowdsourcing community called The Pepsi Refresh Project. According to a UMass Dartmouth Study released this month, 80% of the Inc 500 use social networking as a marketing [...]