Sometimes, in the afternoon, between cups of coffee, when my eyes droop and I drift off, I daydream of a world where the roads are paved with golden bricks and I know exactly which advertising channel to credit for a sale or a site visit. Did the billboard with a URL lead to the sale, [...]
Archive for March 25, 2010
Trying to give credit where credit is due…
Posted: March 25, 2010 in Business, direct marketing, Directed Advertising, MarketingTags: DoubleClick, Google AdWords Search Funnels, Microsoft Engagement Mapping, View Thru Conversions
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