I can’t remember the last time I got a personal letter. Even my birthday and anniversary cards are likely to come via email these days. But my daughter got a postcard yesterday from her soon-to-be First Grade teacher telling her how excited she was to meet her when school starts in a few days. Not [...]
Archive for the ‘Online Advertising’ Category
New Study: 18-34 Year-Olds Prefer Direct Mail Over Email
Posted: September 1, 2010 in Branding, Business, direct marketing, Integrated Marketing, Marketing, Media, Online Advertising, Social MediaTags: 18-34 year-olds, Consumer Channel Preference Study, direct mail, email, Epsilon Targeting, multi-channel marketing, Tanen Directed Advertising
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I’m Being Stalked on the Internet
Posted: August 9, 2010 in Business, direct marketing, Directed Advertising, Online AdvertisingTags: banner ads, behavioral targeting, frequency capping, myFico.com, retargeting, stalked on the internet
Did you ever have the feeling that you’re being followed? I do. In fact I’m being stalked this very minute. You know what I’m talking about: you’re wandering around the internet, minding your own business, when suddenly, you see a banner ad you could swear you’ve seen before. But you think it’s just your imagination, [...]
