Archive for March, 2010

Trying to give credit where credit is due…

Posted: March 25, 2010 in Business, direct marketing, Directed Advertising, Marketing
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Sometimes, in the afternoon, between cups of coffee, when my eyes droop and I drift off, I daydream of a world where the roads are paved with golden bricks and I know exactly which advertising channel to credit for a sale or a site visit. Did the billboard with a URL lead to the sale, [...]

Forgive me friends, for I have sinned…

Posted: March 19, 2010 in Branding, Business, Social Media
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Forgive me friends, for I have sinned… it’s been over a month since my last news update on Facebook. How did it happen? Why did I lapse? Where did my Facebook faith go? I remember those first zealous days of discovery. The joy of reconnecting with old friends… and co-workers and high school classmates and [...]