Something Is Rotten in Darien

Posted: July 9, 2008 in Directed Advertising
Tags: , , ,

I passed a sign the other day for the “Darien Days Carnival: Some Fun for Everyone.” I saw the sign quickly, so when I got home I looked it up just to make sure it actually said what I thought I read.

Yup. “Some Fun for Everyone.” (Read this article from the Darien News -Review if you need some confirmation yourself.)

Why the word “some?”

Is there some small amount of fun for each person who dallies at Darien Days, but not a lot of fun? Will each person find some single thing they enjoy, but not many things?

Or is “some” used as a superlative, like “That was some game!” or “You got you some mad Texas-Hold ’em skills there, Old Son!”

Or maybe, just maybe, in this era of super-sized-superlatives, somebody in Darien was just exercising some much-needed restraint.

I can’t help but be reminded of a favorite line from a favorite book, Richard Bach’s Illusions, that goes something like this: “Argue for your limitations, and sure enough, they’re yours.”

I think it’s far more likely that the slogan for Darien Days was created by a committee of some kind.

I can come up with some more reasons if I put my mind to it, but a man’s got to know his limitations, and I’m approaching mine.

So can someone please explain to me why somebody felt the need to put something extra into the Darien Days carnival theme line?

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