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Directed Advertising

Something Is Rotten in Darien

I passed a sign the other day for the “Darien Days Carnival: Some Fun for Everyone.” I saw the sign quickly, so when I got home I looked it up just to make sure it actually said what I thought I read.

Yup. “Some Fun for Everyone.” (Read this article from the Darien News -Review if you need some confirmation yourself.)

Why the word “some?”

Is there some small amount of fun for each person who dallies at Darien Days, but not a lot of fun? Will each person find some single thing they enjoy, but not many things?

Or is “some” used as a superlative, like “That was some game!” or “You got you some mad Texas-Hold ’em skills there, Old Son!”

Or maybe, just maybe, in this era of super-sized-superlatives, somebody in Darien was just exercising some much-needed restraint.

I can’t help but be reminded of a favorite line from a favorite book, Richard Bach’s Illusions, that goes something like this: “Argue for your limitations, and sure enough, they’re yours.”

I think it’s far more likely that the slogan for Darien Days was created by a committee of some kind.

I can come up with some more reasons if I put my mind to it, but a man’s got to know his limitations, and I’m approaching mine.

So can someone please explain to me why somebody felt the need to put something extra into the Darien Days carnival theme line?

By jlsimons

I'm a matchmaker and a storyteller, and while most people look at their business from within a silo I look at it from 20,000 feet up and see connections - or things that should be connected - that others miss. These days, I've focused on Social Media, and I get to work with people like Neil deGrasse Tyson and Josef Katz. In the past, I've put Spider-Man in a cereal box and the X-Men in a can of Pasta. In over a decade at Tanen Directed Advertising, I helped MasterCard do their first mailing in Taiwan and Citigroup grab a bigger share of the world than they had before. At Q.E.D. Games, we created critically acclaimed historical card games and revolutionized roleplaying games by getting rid of the dice. At Marvel, I created advergames before they were called that. I upset applecarts, color outside the lines and believe that rulebooks are for the people who come in second. My current goal is to find 3 more hours in the day and be first in line for a jack into the back of my brain. Oh, and to find a publisher for my teen cyberpunk science fiction novel, Spirit in Realtime.

Specialties: Promotional partnerships, integrated marketing, social media, strategic marketing, alternate channels, direct response, corporate marketing, copywriting, advergaming, game design and development, financial advertising

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