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Does al-Qaeda’s magazine Inspire accept advertising?

Magazines come and magazines go. In the first 9 months of 2011, 110 new magazines began publishing while 127 closed up shop, according to this Oct. 11 press release from MediaFinder.com. (Both numbers are down from the same period last year, when 259 launched and 383 folded.)

But of all the new launches this year, the breakout title for me is Inspire, the magazine of al-Qaeda. It’s published in English out of Yemen and edited by a 24-year old Pakistani American from North Carolina, Samir Kahn.

The cover for the second issue of Inspire, Fall 2010

With catchy articles like “Make a bomb in the kitchen of your mom” and instructions for turning your pickup truck into a steel-bladed “mowing machine” for mowing down enemies, the magazine is sure to deliver a unique audience.

Good for Inspire. One of the only ways a magazine can succeed in the post-print era is by delivering eyeballs nobody else can reach. Find an under-served niche and exploit it. (Speaking of which, please don’t confuse Inspire with InSpire Magazine, the woman’s magazine published by, I kid you not,  Niche Publications LLC)

Does anybody know if Inspire sells ad space?

After all, there are plenty of companies that would want to reach terrorists and zealots. Fertilizer manufacturers, truck rental companies, used car dealers, explosive shoes, box cutter suppliers and backpack makers come to mind, but I’m sure there are others. (Quite a few of the magazine ad sales people I’ve known would sell their own mothers for the commission, so I can’t imagine they’d have a problem with this.)

I wonder what kind of added-value the magazine offers to its advertisers? Laminated copies of the ads with the words, “As seen in Inspire” slugged into the upper right corner? Free advertorials? Survey cards?

Maybe they let advertisers rent the subscriber list at a discount?

If that’s the case, can someone please explain to me how I can get my hands on that list? I can think of a Navy S.E.A.L. team that would love to hand deliver a special promotion to the readers.

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By jlsimons

I'm a matchmaker and a storyteller, and while most people look at their business from within a silo I look at it from 20,000 feet up and see connections - or things that should be connected - that others miss. These days, I've focused on Social Media, and I get to work with people like Neil deGrasse Tyson and Josef Katz. In the past, I've put Spider-Man in a cereal box and the X-Men in a can of Pasta. In over a decade at Tanen Directed Advertising, I helped MasterCard do their first mailing in Taiwan and Citigroup grab a bigger share of the world than they had before. At Q.E.D. Games, we created critically acclaimed historical card games and revolutionized roleplaying games by getting rid of the dice. At Marvel, I created advergames before they were called that. I upset applecarts, color outside the lines and believe that rulebooks are for the people who come in second. My current goal is to find 3 more hours in the day and be first in line for a jack into the back of my brain. Oh, and to find a publisher for my teen cyberpunk science fiction novel, Spirit in Realtime.

Specialties: Promotional partnerships, integrated marketing, social media, strategic marketing, alternate channels, direct response, corporate marketing, copywriting, advergaming, game design and development, financial advertising

4 replies on “Does al-Qaeda’s magazine Inspire accept advertising?”

Dang! Here I’ve been wasting my time reading Make magazine. They never have neat articles on turning my pickup truck into a steel-bladed “mowing machine”. I’ve been trying to weld the lawnmower to the front of the Prius.

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